‘80s University Style & Hip Hop Inspire Engineered Garments x Reebok BB4000 II Collection, April 26
(BOSTON) April 24, 2024 - Today, Reebok and Engineered Garments have announced their next collaborative project, the Engineered Garments x Reebok BB4000 II, where the New York-based clothing brand has turned to Reebok’s iconic retro court shoe for a reimagining of classic university style. Offered in metallic gold (100073332) and silver (100073333), the two-piece SS24 Engineered Garments x Reebok BB4000 II collection ($120) drops April 26 exclusively from Engineered Garments before its wider global release on May 3 via Reebok.com and from select fashion retailers.
For more than two decades, Daiki Suzuki’s Engineered Garments has explored beyond the boundaries of workwear formalism, through clothing design. For their next collaborative project, the brand leaned further into Reebok’s home court: retro sport style.
“The idea of searching for silver and gold accents in the style of the 1980s led me to explore old-school basketball shoes,” commented Engineered Garments Founder, Daiki Suzuki. “Among them, I found that the style of Reebok's BB4000 II is the closest match to my envisioned image.”
Presented in all-over metallic gold and all-over metallic silver colorways, Engineered Garments’ BB4000 II boasts a premium leather upper, an embossed quarter panel logo, and a chalk midsole, seated atop a classic gum rubber outsole, all the while maintaining the model’s heritage sporting ethos.
“We considered sneakers that deviate from the typical university styles seen from other popular brands,” explained Suzuki. “Instead, we opted for a style reminiscent of the fashion sneakers that emerged alongside the hip-hop movement in the 1980s - styles that stood out for their distinctiveness, like reptile-patterned embossing, patent leather, or in this case, striking silver and gold uppers that deliver a unique hip-hop edge.”
Bringing the collaboration to life in Engineered Garments fashion, campaign content here plays on gold and silver mining, styling the metallic sneaker design within a utilitarian workwear wardrobe.
“Reebok was carried at the import fashion store where I worked in Tokyo during my twenties and the brand continues to hold significant sentimental value for me personally, and in my fashion career.” shared Suzuki. “So, being granted the opportunity for collaborations like this is both an honor and deeply nostalgic. Through a few collaborations, my interest has only grown, making for incredibly stimulating projects fueled by new ideas.”
The Engineered Garments x Reebok SS24 BB4000 II collection drops April 26 exclusively from Engineered Garments before its wider global release on May 3 via Reebok.com and from select fashion retailers.
